Responsible Value Chain

Driving Sustainability Through Collaboration

As a global retailer, we take responsibility for a fair and sustainable value chain – from origin to point of sale. Collaboration and transparency are key: Together with our suppliers and business partners, we drive innovation for sustainable products, eco-friendly logistics, and transparent standards. Our Supplier Code of Conduct ensures respect for human rights and responsible production. Today, more than 75% of our purchasing volume is third party certified – and we continue to move forward, step by step.

Supplier Relationships

Transparency and collaboration are the foundation of our Responsible Value Chain. We maintain strong supplier relationships and foster continuous dialogue to ensure shared progress. Through Joint Green Business Plans, we work with suppliers and industry leaders to achieve measurable improvements in environmental impact and human rights.

We actively pursue innovative solutions together, leveraging complementary expertise to develop approaches, identify shared ambitions, and accelerate sustainable transformation. By committing to long-term partnerships, we create the conditions for meaningful impact, continuous improvement and a more resilient, responsible value chain.

Human Rights

Protecting human rights is a core principle of our sustainability strategy and family values. We use risk management processes to identify and mitigate potential risks in our operations and supply chain. Suppliers are assessed via platforms like EcoVadis and SEDEX and must comply with our Supplier Code of Conduct. Initiatives such as the Retail Impact Initiative strengthen accountability and resilience across the retail sector.

Sustainable Products

Every purchase can make a positive impact. Our Responsible Choice assortment offers travelers products that meet clear, standardized social and environmental standards that are made transparent at the point of sale and online. This Sustainable Product Experience enables customers to shop responsibly without compromising on quality.

We work closely with our suppliers to further develop products that demonstrate exceptional sustainability performance, ensuring that innovative, higher impact solutions continue to expand our assortment.